A Deep Dive into SortWise for Shopify

In the competitive world of e-commerce, how you present your products can make all the difference. Shopify store owners are constantly looking for ways to enhance user experience, improve click-through rates, and ultimately, boost conversions. That's where SortWise comes in.

How can SortWise help?

SortWise takes the guesswork and manual labor out of organizing your collections. By leveraging advanced data analytics and a proprietary sorting algorithm, it automatically arranges products on your collection pages, ensuring that your most relevant and high-potential items are always in the spotlight.

Automated & Algorithmic Sorting

Say goodbye to tedious manual sorting. The app intelligently reorders your products based on a configured sorting strategy. It even pushes sold-out items to the bottom of the page, improving the shopping experience for your customers.

Strategic Product Promotion

Highlight what matters most. Whether you want to showcase trending items, new arrivals, best-sellers, products with high inventory, or items with specific tags or from particular vendors, this app gives you the flexibility to do so. It's also a great tool for moving stuck inventory faster.

Data-Driven Decisions

The app calculates sales and revenue per product at a store level, based on a lookback period you can configure. This allows for informed decisions on how to best merchandise your collections.

Customizable Strategies

Create multiple sorting strategies with various "buckets" or rules. You can sort products by criteria such as revenue, sales figures, publication or creation dates, inventory levels, variant availability, price, and even set up custom rules based on tags or titles.

Pinning & Grouping

Feature specific products by pinning them to the top of a collection. You also have the option to automatically push these pinned items down if they go out of stock. Products can also be pinned as groups, and custom rules can group items based on conditions like tags or titles.

New Product Handling

For new products without sales data, you can choose to sort them randomly, by inventory, or switch to revenue-based sorting as orders start coming in. The app defines "new" products based on a configurable age and date type (Created, Published, or Updated).

Seamless Integration

The app sets the sorting order to "manual" in Shopify for enabled collections, allowing it to manage the product order effectively. It supports both Smart and custom collections. Importantly, it does not inject any code into your theme, ensuring no slowdown of your website.

Flexible Sorting Frequency

You can configure how often the sorting happens and even run sorts on demand. The recommendation is to sort collections at least once per day.

User-Friendly

Getting started is easy with a quick-start guide and available support. A free plan allows you to explore all the features before committing.

A Deep Dive into SortWise for Shopify

Addressing Common Questions

  1. Sorting Count
    Sorting one collection using the app's algorithm counts as one sort. This count resets on the 1st day of every month and is not affected by the number of website visitors.
  2. Out-of-Stock Items
    The app provides an option to automatically push sold-out items to the bottom of the collection page.
  3. Variant Availability
    The app considers the sum of all variants in stock for inventory sort and offers an option to sort by variant availability.
  4. Published vs. Created Date
    The app uses the "Published Date" (when the product went live) for sorting, distinguishing it from "Created Date" and "Updated Date."
  5. Global vs. Default Strategies
    Strategies can be set as "global" (applied storewide) or "default" (automatically applied when a collection sort is enabled).

Conclusion

If you're looking to optimize your Shopify store's collections, reduce manual effort, and implement a data-driven merchandising strategy, SortWise offers a comprehensive solution. By ensuring the right products are seen by the right customers at the right time, you can significantly enhance the shopping experience and drive more sales.