Protect the first screen
Push dead ends down and give shoppable products more chances to earn the click.
Merchandising ROI
Before you buy more traffic, make more of the traffic already landing on your collection pages. Use your revenue, choose a realistic lift, and model the upside in under a minute.
Run your numbersA planning estimate based on the assumptions you choose — not a promise of results.
Change the assumptions to make the model yours.
Why this matters
Your collection pages already receive attention from search, campaigns, email, and returning customers. The question is whether the products they see first are available, relevant, and aligned with the business goal for this moment.
Push dead ends down and give shoppable products more chances to earn the click.
Move beyond all-time bestsellers when the moment calls for margin, newness, or inventory.
Model the opportunity, test a strategy, and learn whether the change is worth keeping.
Let changing inventory and demand shape the grid without turning every update into a manual task.
Modeled ROI
333×
monthly upside per $1 of plan cost
Monthly upside
Modeled opportunity
$3k
Annual upside
Based on selected assumptions
$36k
SortWise cost
Basic plan · 7-day trial
$9/mo
Use the estimate to choose a test
This scenario models $3k/mo on a $9/mo plan — 333× plan cost. Use it as a benchmark, not a promise.
Read the model correctly
The calculator keeps the math simple so you can use it in a planning conversation. It does not claim that every dollar of upside comes from SortWise or predict your store’s future conversion rate.
Enter the monthly revenue connected to the collections you want to improve. The closer the base is to the opportunity, the more useful the estimate.
Begin with Conservative or Typical. Use Strong or Optimistic only as a scenario for planning, not as a headline claim.
The model shows monthly and annual opportunity alongside the selected plan so you can decide what to test first.
Use the estimate to choose one collection and a measurable change, then compare the result with the order you had before.
Turn the estimate into a plan
An estimate becomes useful when it leads to a specific change. Start with the leak you can see, then use the evidence to decide what comes next.
Make page one more shoppable with inventory-aware ranking.
Fix the dead endsGive the first row a business goal and test the result.
Sort for the goalSee what the current order earns before you change it.
Find the evidenceKeep launches, landing pages, and gift guides aligned with the moment.
Shape the moment