A prettier grid is not a result
Merchandising opinions are cheap. Two strategies on live traffic are not. The Strategy Lab lets you A/B test sorting logic on a collection and keep the variant that actually lifts revenue — instead of arguing in Slack about whether “newness” or “margin” belongs on page one.
A test turns a merchandising conversation into a decision. Compare the strategy you use today with a newness, margin, or inventory hypothesis, then let live shopper behavior settle the question.
What you are testing
You are not testing button colors. You are testing merchandising hypotheses:
- 7-day revenue vs all-time bestsellers
- Margin-first vs volume-first
- New arrivals for 7 days vs 21 days
- An AI-generated strategy vs the one a merchandiser built by hand
Pair the lab with collection analytics so you see CTR, conversion, and visibility waste — not only a winner badge.
Why this belongs next to the sorter
A rule engine that cannot test is a very confident guess. SortWise keeps sorting, measurement, and experiments in one collection workflow so the team that owns the grid can close the loop without stitching together separate tools.